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December 2007 In this Issue Hello Again... Welcome to the second issue of Fifth Letter's email-based newsletter. You are receiving this message because you are a current client, business partner, or someone who has expressed curiosity in learning more about our studio. We hope you enjoy our occasional missives enough to pass them along to a friend or business associate. Conversely, feel free to unsubscribe at any time. We have made it very easy to do. Nonprofit Design Grant Program Update 
We also want to provide an update for you regarding our first annual Design Grant Program. Our work for Crisis Control Ministry is complete. We ended up creating a tri-fold brochure and poster promoting their free pharmacy program. These materials are currently being provided to hospitals and free clinics throughout Forsyth and Stokes counties, an area which includes the city of Winston-Salem and surrounding suburbs. One aspect of the project that makes the final product rather unique is the inclusion of a tear-off pad on each of the posters. Each page provides a list of proper documentation needed to qualify for help on one side, and a map of the pharmacy's location on the other. The pages are printed on bright orange paper to not only reflect the corporate colors of Crisis Control, but also so the paper can be found easily when shuffled among other materials. We are in the process of having our new website built for Smart Start of Forsyth County. Some of the site's features will include filtered information based upon each visitor being a parent or a professional, tools for teachers and parents to upload their own images for potential inclusion on the site, and a portion of the site being available in Spanish for visitors not fluent in English. Smart Start will have a preview of the website at an event on January 4, and we hope to have the new site up and running by the beginning of spring. 
Each year the Winston-Salem chapter of Habitat for Humanity has a fundraising event called Birdfest. The goal of the project is to engage people of all ages to create artwork inspired by nature that is donated and then auctioned off to event attendees. We decided to create a birdhouse with a jazz theme. “Birdland” is a tangible celebration of the spirit of jazz and the songs of nature. Named after the famous club in New York City, our birdhouse pays homage to the jazz joints of yesteryear and to Charlie Parker, also known as “Bird”. The overall shape of the structure is similar to a metronome, and a visitor will need to pass over a drumstick perch and through a guitar’s sound hole to enter the club. Once inside, the bird will pass by historic flyers, sheet music, and album art from Charlie Parker’s career. Each of the side walls have handwritten music notes covering them, intersected by windows with panes made from guitar strings. The wall behind the stage has the titles of songs made famous by Bird over the course of his career. A nest made from shredded sheet music cradling a lone saxophone takes center stage under a ceiling filled with spotlights. “Birdland” is writ large on the awning over the stage in front of the building, a tribute to the original appearance of the namesake club in the 1950s and ‘60s. Sheet music clings to the colorful brickwork that surrounds the building, while a roof made with shingles of recycled tickets keeps everything protected. The rear of the building has Parker bopping out a signature piece as birds fly up to surround him. A large vertical sign with marquee lights proclaims that Birdland is open for business and serves as a beacon to draw visitors inside. You can see more images of the project here. 
We recently received a copy of one of the new books that includes our work. We have three logos highlighted in "American Corporate Identity 2008," a competition that received thousands of entries from around the globe. The winning designs were created for the Renaissance Theatre Company, The Downtown Middle School, and Shawn Lynch for "The Shawncast," a podcast centered on politics and entertainment. If you're curious, the logos can be found on our website. The book can be found by visiting major book stores both off- and online such as Amazon. As we begin the new year, we want to extend a heartfelt thanks to all of our clients, partners, and friends who have provided us with the chance to collaborate on some fun and challenging projects. We look forward to our continued relationship with you in the new year. |
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